The design for this wedding was created to complement the natural beauty of the Coastal Maine Botanical Gardens. The color palette was a light ice blue, a rich antique gold, and a dark green. The vision was for a vintage, BHLD-inspired, secret garden concept with lots of modern touches. The flowers were wild and asymmetrical, as if they were picked from the gardens themselves.
The lighting concept was designed by Aulette and custom-created by Event Lighting Concepts. Edison lightbulbs and real candles were interspersed and held together by a custom-made wooden board that ran the length of the tables.
The reception hall tables formed a solid perimeter around the dance floor. The head table was a farm table with a sheer light blue table runner - an inverse of the guest tables, which had light blue tablecloths.
Each table was named after an herb which was also placed on the guests' plates. A calligraphied mirror outlining the herb table seating arrangement was displayed at the entrance and each table had a custom-made herb sign.
The Lobsterbake rehearsal dinner was held at a separate venue (1812 Farm) and featured custom signature drinks, lawn games, a traditional Maine lobsterbake with local fishermen, and all of the proper accoutrements for eating lobster (including "How To" cards).
Check out #jeffplusanna on Instagram and Facebook for more photos and to see what others thought of the event.
The look and feel for this wedding were inspired by the location - The Coastal Maine Botanical Gardens. The vintage botanical drawings were mixed with a modern and clean logo design. The mixture of a stylistic calligraphy headline font and the san serif used for the body copy give off both a classic yet modern vibe.
The invitation suite envelopes were embossed with a custom-created stamp with the bride and groom's return address. Custom envelope liners were created with complementary decorative paper.
The theme carried over to all of the day-of event materials including the program and the signature cocktail sign. Gold welcome boxes tied with luxurious ribbon were filled with local items and useful information and placed in guests' rooms. The light blue, gold, and dark green color-palette were used throughout all of the aspects of the event - from the tablecloths to the thank you card envelopes, everything was meticulously on brand.
These directional wedding signs were custom-designed and built by Aulette events. Careful inventory was taken to decide where the signs should go in order to encourage optimal guest flow and minimal confusion.
The travel sign, almost 6 feet tall, shows the different locations the bride and groom traveled to together and the distance in miles (or km!) from their home in Cambridge. The signature cocktail sign shows chalk-art of the cocktails themselves.
Creative Direction and Calligraphy: Aulette Events
These event decor elements were carefully and meticulously sourced or created to match the wedding theme and brand.
The map of Boothbay was found in a local bookstore by Aulette Events. The antique brass and gold elements were sourced from antique shops. The bird cage was spray painted to match the theme. The flowers were arranged in varying brass containers, and brass candlesticks were displayed on all of the tables.
The "props" are an important part of the mood and special moments captured by your photographer. For this wedding, Aulette Events sourced a number of romantic Maine-inspired elements including the locally-designed cards, a botanical illustration notebook, and vintage hangers from BHLDN.
At the reception, a Polaroid camera was given to guests along with gold tape and markers. They were asked to take a photo and tape it along with their message in the custom-branded guest book.
Each table was named after an herb and art was custom-created by Alexandria DeRosa (local artist) to match the botanical vibe of the event.
The boat was sourced from Etsy and custom-painted by Aulette Events to match the wedding color theme. It was used as a beer cooler at the welcome reception and as the raw bar display container at the wedding cocktail hour.
This dessert bar was designed to feel like an opulent Russian Tearoom experience. The desserts were custom-selected by Aulette Events to pay homage to the bride's Russian heritage. Traditional and regional delicacies like Maine blueberries and maple doughnuts were also incorporated.
The Russian desserts included a chocolate "salami" log, a cookie that looks like a mushroom, and cookies filled with dulce de leche in the shape of a walnut (the baker had to custom-order the mold)!
The furniture and servingware were selected to inspire a rich, imperial, old-world Russian feel with gold tones and intricate details. The varying heights of the displays offered a glance at this abundant and uniquely-different dessert bar.
These rosemary-infused olive oil wedding favors required just the right kind of bottles to give them a gourmet, high-end look.
The tags, designed by Aulette Events to fit the wedding's branding, were printed on the same type of textured cardstock that was used for the wedding invitation suite.
The olive oil was sourced from a family-owned olive oil farm in California and required some tricky assembly due to the sensitive nature of properly preserving rosemary in oil.
The basket with flower seed favors was designed, sourced, and executed by Aulette Events. The basket contained filler, covered by moss to create a leveled landscape for the mini bottles. Each bottle had a Kraft cardstorck cutout underneath a sticker of the wedding's branding.
In 2014, The Grommet partnered with Michelle Willey to create a holiday pop up shop inside the Michelle Willey store. Anna (Aulette Events Creative Director, formerly working for The Grommet) and Madaline Spinks (Grommet designer) were tasked with creating the physical product display within the store. How fun!
Part of the challenge was displaying so many products in a small amount of space. Additionally, they had to explain the products and tell their stories to customers without taking up too much time or real estate. An iPad with information was placed near the display, as well as small product signs anchored by custom-created metal "Grommet" holders that matched the brand's logo. A Grommet brand poster was also designed along with a custom-made metal frame.
Anna and Madaline used wooden crates, a table, some vintage stools, and 2 trunks to create depth and height in the product display. A large Grommet logo sign was produced and hung on the wall by the team, taking extra care to not damage the beautiful space that was hosting them.
Aside from the in-store display, there was an accompanying online component and an opening party designed and coordinated by the talented Tori Tait of Thoughtfully Simple and The Grommet. The party included branded desserts and welcome gift boxes with fun goodies inside.
Creative Direction and Design: Anna Smith and Madaline Spinks
The Grommet's 2014 Product Pitch event was held at Fenway and invited entrepreneurs to pitch their products and compete. Anna (Creative Director of Aulette Events, formerly at The Grommet) initially created the brand identity in 2013, but the 2014 event was much bigger, with more opportunities for branding and with more moving pieces.
A variety of posters and display cards were created for the day-long event, as well as all of the online components (microsite, banners, emails, etc). The team working on this made decisions around the flow of the space and where to place all of the furniture and break-out sessions.
One of the unique pieces was a HACK post-its note interactive installation. Attendees wrote their favorite "life hacks" on post its that were color-coded and arranged to spell HACK. There was also a fun social media component where guests got photos of themselves in a polariod-type frame with a variety of branded props. These were shared on social media to create some hype around #ProductPitch. The event was supported by Boston.com and received some terrific coverage!
Creative Direction: Anna Smith
Graphic and Web Design: Madaline Spinks and Anna Smith